The Case for Uniform Loot Box Regulation: A New Classification Typology and Reform Agenda

The recent exponential increase in the presence of loot boxes and other forms of microtransactions in online games, together with the consequential development of a ‘‘token economy,’’ have created regulatory challenges around the world. The similarities between loot boxes and traditional forms of gambling give rise to serious and long-term psychological and financial risks, particularly…

Social impacts of mega-events: a systematic narrative review and research agenda

Whilst the economic costs and benefits of mega-events to host cities and countries are well documented, the evaluation and nature of the social impacts of such events are less clear. Although these social impacts typically include education and skills, destination branding, social cohesion, environmental sustainability and sport development, there is currently a lack of consensus…

A level playing field in anti‑doping disputes? The need to scrutinize procedural fairness at first instance hearings

The WADA Code upholds the virtues of procedural fairness. Minimum procedural guarantees have been strengthened under the 2021 WADA Code and the International Standard for Results Management. However, implementation of these guarantees by National Anti-Doping Organizations (NADOs) and domestic anti-doping panels are critical in ensuring that athletes are afforded procedural fairness. While some countries have…

The Alcohol–Sport Nexus and How Consumers Are Affected Through Sponsorship

Alcohol-linked sponsorship of sport represents a significant and growing investment as a popular strategy for brand communication. The current study confirms a relationship between exposure and hazardous consumption and provides insight into this relationship by examining the mediators responsible. Specifically, brandimage transfer (i.e., the mirroring of positive image attributes from the sponsored event to the…

There goes my hero again: sport scandal frequency and social identity driven response

With sport scandals reported frequently in the media, it is important to understand how associated stakeholders are affected. In the current work, we investigated the impact of off-field sport scandal on key stakeholders (the sport, implicated team, sponsor brand), and the roles played by team identification and scandal frequency. A 2 (fandom) × 3 (scandal frequency) between-subjects…

Can alcohol sponsorship be diluted by health messaging?

Concerns surround the association between alcohol advertising and alcohol consumption amongst audiences. Research has examined the link in broadcast sports, yet limited attention is directed towards newer media. This paper examines whether there is a link between alcohol sponsorship in sports games and alcohol brand recall, recognition and choice, and whether in-game health messages moderate…

The gladiatorial sponsorship arena: how ambushing impacts memory

The practice whereby a non-official sponsor brand attempts to “ambush” an official sponsor’s rights continues to threaten sporting events. A key motivator of the ensuing regulatory response is grounded in the ambiguity that ambush marketing generates, namely, by obscuring public awareness of the legitimate sponsor. However, the cognitive processes underpinning sponsorship identification have only recently…

Identifying objectives for mega-event leveraging: a non-host city case

The purpose of this paper is to identify strategic objectives that can be utilized by non-host communities to leverage the opportunities provided by mega sport events. The unique context and timing of this study facilitates discussion surrounding a particular non-host community and how it can plan relevant objectives to best identify appropriate leveraging mechanisms. Download